{"id":921,"date":"2025-02-04T12:18:54","date_gmt":"2025-02-04T11:18:54","guid":{"rendered":"http:\/\/junglelab.pl\/my-portfolio\/?p=921"},"modified":"2025-03-21T12:00:39","modified_gmt":"2025-03-21T11:00:39","slug":"wikipedia","status":"publish","type":"post","link":"http:\/\/junglelab.pl\/my-portfolio\/2025\/02\/04\/wikipedia\/","title":{"rendered":"Wikipedia"},"content":{"rendered":"\n<p>My task was to develop a cohesive narrative and visual concept for the 1.5% tax donation campaign for the Wikimedia Poland Association. The materials were intended to draw attention to Wikipedia Poland, increase brand awareness, establish connections with selected public discourse topics, and boost revenue from the 1.5% campaign.<\/p>\n\n\n\n<p>I created the visual concept and designed one-pager landing pages tailored to six main target groups, as well as banners for the Meta Ads and Google Ads campaigns. One of the key graphic elements was a series of illustrations conveying messages relevant to each group, all featuring a common motif of human hands. The widely recognized Wikipedia symbol\u2014a globe made of puzzle pieces\u2014was used to represent keywords associated with each audience group.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1200\" height=\"1200\" src=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/keyboard-1200x1200.png\" alt=\"\" data-id=\"924\" data-full-url=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/keyboard.png\" data-link=\"http:\/\/junglelab.pl\/my-portfolio\/2025\/02\/04\/wikipedia\/keyboard\/\" class=\"wp-image-924\" srcset=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/keyboard-1200x1200.png 1200w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/keyboard-150x150.png 150w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/keyboard-1536x1536.png 1536w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/keyboard-2048x2048.png 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1200\" height=\"1200\" src=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/kids-balloon-1200x1200.png\" alt=\"\" data-id=\"926\" data-full-url=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/kids-balloon.png\" data-link=\"http:\/\/junglelab.pl\/my-portfolio\/2025\/02\/04\/wikipedia\/kids-balloon\/\" class=\"wp-image-926\" srcset=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/kids-balloon-1200x1200.png 1200w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/kids-balloon-150x150.png 150w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/kids-balloon.png 1270w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1200\" height=\"1200\" src=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/programmers-1200x1200.png\" alt=\"\" data-id=\"927\" data-full-url=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/programmers.png\" data-link=\"http:\/\/junglelab.pl\/my-portfolio\/2025\/02\/04\/wikipedia\/programmers\/\" class=\"wp-image-927\" srcset=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/programmers-1200x1200.png 1200w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/programmers-150x150.png 150w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/programmers-1536x1536.png 1536w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/programmers.png 1909w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1200\" height=\"1200\" src=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/tutor-1200x1200.png\" alt=\"\" data-id=\"928\" data-full-url=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/tutor.png\" data-link=\"http:\/\/junglelab.pl\/my-portfolio\/2025\/02\/04\/wikipedia\/tutor\/\" class=\"wp-image-928\" srcset=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/tutor-1200x1200.png 1200w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/tutor-150x150.png 150w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/tutor.png 1451w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1200\" height=\"1200\" src=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/unlogged-1200x1200.png\" alt=\"\" data-id=\"929\" data-full-url=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/unlogged.png\" data-link=\"http:\/\/junglelab.pl\/my-portfolio\/2025\/02\/04\/wikipedia\/unlogged\/\" class=\"wp-image-929\" srcset=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/unlogged-1200x1200.png 1200w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/unlogged-150x150.png 150w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/unlogged-1536x1536.png 1536w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/unlogged.png 1724w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1164\" height=\"1164\" src=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/v-sign.png\" alt=\"\" data-id=\"930\" data-full-url=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/v-sign.png\" data-link=\"http:\/\/junglelab.pl\/my-portfolio\/2025\/02\/04\/wikipedia\/v-sign\/\" class=\"wp-image-930\" srcset=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/v-sign.png 1164w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/02\/v-sign-150x150.png 150w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/wikipedia-niezalogowani-lp-scaled.jpg\" alt=\"\" class=\"wp-image-950\" width=\"713\" height=\"2560\" srcset=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/wikipedia-niezalogowani-lp-scaled.jpg 713w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/wikipedia-niezalogowani-lp-334x1200.jpg 334w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/wikipedia-niezalogowani-lp-42x150.jpg 42w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/wikipedia-niezalogowani-lp-428x1536.jpg 428w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/wikipedia-niezalogowani-lp-570x2048.jpg 570w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"188\" src=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/01_Niezalogowani_01_Wiki-1280x200-1-1200x188.jpg\" alt=\"\" class=\"wp-image-943\" srcset=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/01_Niezalogowani_01_Wiki-1280x200-1-1200x188.jpg 1200w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/01_Niezalogowani_01_Wiki-1280x200-1-150x23.jpg 150w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/01_Niezalogowani_01_Wiki-1280x200-1.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"188\" src=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/01_Zalogowani_01_Wiki-1280x200-1-1200x188.jpg\" alt=\"\" class=\"wp-image-944\" srcset=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/01_Zalogowani_01_Wiki-1280x200-1-1200x188.jpg 1200w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/01_Zalogowani_01_Wiki-1280x200-1-150x23.jpg 150w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/01_Zalogowani_01_Wiki-1280x200-1.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"188\" src=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/01_Zalogowani_02_Wiki-1280x200-1-1200x188.jpg\" alt=\"\" class=\"wp-image-945\" srcset=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/01_Zalogowani_02_Wiki-1280x200-1-1200x188.jpg 1200w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/01_Zalogowani_02_Wiki-1280x200-1-150x23.jpg 150w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/01_Zalogowani_02_Wiki-1280x200-1.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"675\" height=\"1200\" src=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/Wikipedia-kobiety-1080x1920-1-675x1200.png\" alt=\"\" data-id=\"946\" data-full-url=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/Wikipedia-kobiety-1080x1920-1.png\" data-link=\"http:\/\/junglelab.pl\/my-portfolio\/2025\/02\/04\/wikipedia\/wikipedia-kobiety-1080x1920-1\/\" class=\"wp-image-946\" srcset=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/Wikipedia-kobiety-1080x1920-1-675x1200.png 675w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/Wikipedia-kobiety-1080x1920-1-84x150.png 84w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/Wikipedia-kobiety-1080x1920-1-864x1536.png 864w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/Wikipedia-kobiety-1080x1920-1.png 1080w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"675\" height=\"1200\" src=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/Wikipedia-programisci-1080x1920-1-675x1200.png\" alt=\"\" data-id=\"948\" data-full-url=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/Wikipedia-programisci-1080x1920-1.png\" data-link=\"http:\/\/junglelab.pl\/my-portfolio\/2025\/02\/04\/wikipedia\/wikipedia-programisci-1080x1920-1\/\" class=\"wp-image-948\" srcset=\"http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/Wikipedia-programisci-1080x1920-1-675x1200.png 675w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/Wikipedia-programisci-1080x1920-1-84x150.png 84w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/Wikipedia-programisci-1080x1920-1-864x1536.png 864w, http:\/\/junglelab.pl\/my-portfolio\/wp-content\/uploads\/2025\/03\/Wikipedia-programisci-1080x1920-1.png 1080w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>My task was to develop a cohesive narrative and visual concept for the 1.5% tax donation campaign for the Wikimedia Poland Association. The materials were intended to draw attention to Wikipedia Poland, increase brand awareness, establish connections with selected public discourse topics, and boost revenue&hellip;<\/p>\n","protected":false},"author":1,"featured_media":922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/junglelab.pl\/my-portfolio\/wp-json\/wp\/v2\/posts\/921"}],"collection":[{"href":"http:\/\/junglelab.pl\/my-portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/junglelab.pl\/my-portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/junglelab.pl\/my-portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/junglelab.pl\/my-portfolio\/wp-json\/wp\/v2\/comments?post=921"}],"version-history":[{"count":4,"href":"http:\/\/junglelab.pl\/my-portfolio\/wp-json\/wp\/v2\/posts\/921\/revisions"}],"predecessor-version":[{"id":951,"href":"http:\/\/junglelab.pl\/my-portfolio\/wp-json\/wp\/v2\/posts\/921\/revisions\/951"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/junglelab.pl\/my-portfolio\/wp-json\/wp\/v2\/media\/922"}],"wp:attachment":[{"href":"http:\/\/junglelab.pl\/my-portfolio\/wp-json\/wp\/v2\/media?parent=921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/junglelab.pl\/my-portfolio\/wp-json\/wp\/v2\/categories?post=921"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/junglelab.pl\/my-portfolio\/wp-json\/wp\/v2\/tags?post=921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}