My task was to develop a cohesive narrative and visual concept for the 1.5% tax donation campaign for the Wikimedia Poland Association. The materials were intended to draw attention to Wikipedia Poland, increase brand awareness, establish connections with selected public discourse topics, and boost revenue from the 1.5% campaign.
I created the visual concept and designed one-pager landing pages tailored to six main target groups, as well as banners for the Meta Ads and Google Ads campaigns. One of the key graphic elements was a series of illustrations conveying messages relevant to each group, all featuring a common motif of human hands. The widely recognized Wikipedia symbol—a globe made of puzzle pieces—was used to represent keywords associated with each audience group.
